Ink blue makes a comeback as fountain pens are in again! - Lifestyle made by Herlitz: School fountain pen my.pen

Herlitz my.pen has been the lifestyle product in student’s pencil cases since it hit the shelves in February 2009. Its stylish design, six trendy colour combinations and unique functionality make the innovative fountain pen a must-have for the school year. The my.pen offers a completely new writing experience, both inspiring exquisite handwriting and helping you bring your daydream creations to life.

Herlitz's innovative my.pen is responsible for starting a mini revolution in the school fountain pen segment this year: The fountain pen is in again! With its stylish shape, six trendy colour variations and strong fashion statement, the unique fountain pen captures the imaginations of teenagers. Whether cool white, bright pink, neon green, deep blue or the classic black and white combination, everyone is guaranteed to find the pen to suit their style.

The my.pen doesn't just look great, it also sets new standards for fountain pens thanks to its slender, elegant shaft, ergonomic grip, high-quality iridium nib and unique ink-flow system. No comparable fountain pen writes as quickly or reliably as the my.pen. No rasping, blotting, drying or bleeding – the my.pen offers a ground-breaking writing experience for both right and left handers. And that makes mothers and teachers happy too, as cool pens go a long way towards promoting good handwriting.

But school work is just the tip of the iceberg for the my.pen – once the serious work is finished, the Herlitz fountain pen is perfect for letting your imagination run wild with some doodling! The my.pen lets you scribble your boredom away. Whether cute drawings for your sweetheart, wild smiley faces, fanciful creations or comics, the my.pen makes all kinds of doodles and scribbles possible.

The my.pen is also a must-have for the coming school year. Additional innovative products will be added to the my.pen family in 2010 – providing even more "cool" for school.