Since its launch in January 2012, the newest addition to the Herlitz family, the my.pen style, has been wowing not just customers, but also design and fashion experts. While our trendsetting rollerball pen was anticipating its big appearance at this year’s Berlin Fashion Week, an international panel of experts deemed its packaging and display design worthy of the prestigious red dot award. These accolades make for a great boost, not just for the Herlitz design team, but also for retailers.

Berlin, 5 July 2012 – The results of this year’s red dot design award, the prestigious annual competition which honours groundbreaking design, are in. The award for outstanding design, a firm fixture on the international design scene, is divided into the categories “product design”, “communication design” and “design concept”. In the “communication design” category, the packaging and display design of the my.pen style, produced by internationally active brand Herlitz, impressed the panel and went on to triumph over the top-flight competition. It’s an amazing achievement, considering the fact that the international panel had 6823 pieces of design from a total of 43 countries to work through this year alone.

The appeal of Herlitz’s award-winning designs lies in a simple yet attention-grabbing look that’s minimalist, purist and internally coherent. The packaging, a premium-quality plastic foil case with a colour-coordinated insert, echoes the grooves which make up a key component of the pen’s design and give the impression of the pen floating within the packaging. The range of display solutions for the pen, encompassing counter and floor stands and featuring clear lines, plenty of contrast and perfect style, are the perfect showcase for this innovative rollerball.

The my.pen style is also creating a stir at this year’s Berlin Fashion Week. It’s an eyecatching accessory and an ergonomically optimised pen rolled into one – so what better showcase for this premium rollerball than a made-to-measure role at the show put on by on-trend label Unrath & Strano? The fashionistas flocking to the show will have the privilege of making their notes on the new collection in the dark blue ink provided by Herlitz’s very own top model. For their part, the designers are already highly impressed by the my.pen style, which shares unique design and spot-on shape with Unrath & Strano’s creations, making it the perfect partner for the spring/summer 2013 collection.
And all this makes for top-class selling points for retailers! As of now, Herlitz has permission to adorn the my.pen style packaging and displays with the head-turning red dot label. This is a great opportunity for retailers to benefit from the high recognition value of this award, which amounts to a seal of quality; what with the red dot and the splash the my.pen style will be making at the Berlin Fashion Week, our quality- and design-conscious target group is sure to sit up and take notice.