Herlitz writes a success story in ink - Revolution in the pencil case: Herlitz my.pen

Herlitz my.pen has been the lifestyle product in student's pencil cases since February 2009. The innovative fountain pen impresses the 9 to 16 year-old target group with its stylish form, unique functionality, high quality and six trendy colour combinations. Shortly after sales launch, the Herlitz my.pen recorded excellent sales rates with German and foreign retail partners. The marketing concept in the popular scribble look grabs attention at the POS. Herlitz success stories will be written once again with the Herlitz my.pen family in 2010.

With the innovative Herlitz my.pen, the brand name company is responsible for starting a mini revolution in the school fountain pen segment this year. The new Herlitz my.pen combines ultimate functionality and appealing design like no other pen in its class and conforms to the current trends seen in the 9 to 16 year-old target group. The trendy pen is quickly becoming a hot item with this crowd.

The slender, dynamic shaft, the ergonomic grip zone, a high quality iridium nib and the unique ink-flow system of the Herlitz my.pen set new standards in the writing utensil industry. No comparable fountain pen can write as quickly and reliably as the Herlitz my.pen – and that without rasping, blotting or leaking. The Herlitz my.pen offers a completely new writing experience for right and left handers. The six trendy colour variations make the Herlitz my.pen an absolute must-have for school.

The innovative creation from the brand name manufacturer has been on the market since February 2009. Shortly after sales launch, Herlitz recorded a wide listing with the my.pen among almost all German and numerous foreign retail customers. The fountain pen for students achieved excellent sales rates from the shelf and even better results with the attention–grabbing placement in shops during promotion periods at Easter and back to school sales. The Herlitz my.pen especially impressed as a beacon product in the eyecatching Herlitz back to school campaign "monster talent" – grabbing the top spot in sales among competitors. Overall, sales expectations were exceeded considerably in both the Western and Eastern European regions.

As always, the central design theme of the Herlitz my.pen concept grabs the necessary attention at the POS: With several scribbled designs, the packaging, displays and sales materials such as shelf stoppers and window displays attract the young target group. With the Herlitz my.pen, doodled little monsters, cute animals and funny sayings represent a unique stylistic device in the world of the target group. Teens are urged to be creative – and the Herlitz my.pen enables them to express their voice and personality.