Cooperation: Herlitz feat. Electronic Arts - Golden Goal with Herlitz: License series EA SPORTS™

Topscore: Herlitz and Electronic Arts (EA), the world’s leading interactive entertainment software company are starting a promising cooperation in July 2010. Herlitz, the leading producer of paper, office supplies, stationery (PBS) and papeterie will launch EA SPORTS™ branded Ring binders, Spiral Pads, Notebooks and folders bringing football fever straight from the stadium into the classroom. Each element of the range is printed with cool EA™ motifs in the style of this season’s number one sport, thus ensuring the pupils’ first class performance. Multiple PR activities and special promotional campaigns from Herlitz and EA will attract the attention of the target group and spread the word rapidly during the whole product launch.

EA SPORTS is one of the leading entertainment brands in the world, with top selling videogame franchises, such as FIFA, NBA ELITE Basketball and Tiger Woods PGA Tour® Golf. With this innovative licensed co-operation, Herlitz positions itself as a striker on the PBS field.

Kick it like Herlitz: With the new licence series EA SPORTS™ Herlitz picks up on the football theme in a creative and innovative way to inspire the target group. Herlitz offers the perfect equipment for a sporty school day for all football enthusiastic teenagers as well as computer and videogame fans. Pads, spiral pads, folders and files carry cool EA SPORT™ prints and motifs: Pro-Striker, Dribble- Artist and Ball-Performer put the world of football on paper.

A comprehensive promotion campaign taking place during the start of the school year ensures the attention of the kids.
EA SPORTS exercise books as well as memo pads are branded with the popular Monster- Stickers. Germany’s teenagers are once more in a Monster-Rush! On the 1st of May, Herlitz kicked off its big Back to School campaign themed "Monster Deal: We make you a winner!". In 2010, the successful loyalty program "Monster-Credits" is the centre of this campaign. More than 10 million Herlitz products – amongst others EA SPORTS items – are branded with the trendy Monster-Codes. The codes can be swapped for cool awards such as shopping- and cinema vouchers. Moreover; the Monster-Codes ensure long term customer redemption within the 9 to 15-year old target group. Teens can redeem their codes until December 2010. Cool prizes such as iPod™s, PlayStation®3, top games from EA SPORTS, NintendoWii™ and digicams, can be won on a daily basis in special draws.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com.

More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc. . "Play- Station" is a registered trademark of Sony Computer Entertainment Inc. Apple, the Apple logo and iPod are trademarks of Apple Inc., registered in the U.S. and other countries. Nintendo DS and Wi are trademarks of Nintendo. All other trademarks are the property of their respective owners.

You can find printable pictures in the internet at http://www.flickr.com/photos/herlitzpbs/sets/72157624483686780/.