Branded products manufacturer Herlitz is set to launch its NR.1-DEAL promotional drive for 2012 in November. Many Herlitz products — such as the easy orga to go filing line, the maX.file range of lever arch files and the x.book writing pads — will all come with a “lucky code” guaranteeing a prize win. Customers will win top prizes upon entering their lucky code on the campaign’s website, www.number1deal.eu (start: 1 November); the prizes on offer include 11 MINI One Cabriolets, 111 Samsung Galaxy Tabs and over 11,111,111 myphotobook vouchers. The NR.1-DEAL is a real bull’s eye for retailers as well: thanks to the use of eye-catcher displays and high-profile advertising and communications campaigns, the promotion will turbo-power sales of Herlitz stationary.

Branded products manufacturer Herlitz is set to commence its big promotion across Germany and in thirteen other European countries in November. Over the duration of the campaign, which will run from 1 November 2011 until 31 December 2012, Herlitz products are guaranteed to occupy the pole position for customer awareness and sales throughout the year.

Top Herlitz brands like the new “easy orga to go” range of PP organisers, maximal “maX.file” lever files and top-selling paper products from the “x.book” range will become even more attractive thanks to the NR.1-DEAL. Much soughtafter NR.1-DEAL product inserts have been placed in almost every article in the three product ranges and guarantee every buyer a top prize. Because the “lucky code” inside the product can be directly redeemed in exchange for a great prize on the campaign’s website www.number1deal.eu.

Every code guarantees a win! The top prize – a zippy MINI One Cabriolet – can even be won 11 times. 111 lucky codes hide the perfect digital companion for the office, the modern Samsung Galaxy Tab. A further 11,111,111 codes offer immediate prizes: buyers will win a myphotobook voucher valued at 12 euros*, a primo deal if ever there was one. The vouchers can be redeemed over a timespan extending well beyond the campaign, with buyers having the chance to cash them in until 30 June 2013.

Primo deals, primo prizes, a primo promotion: Herlitz’s NR.1-DEAL guarantees a win for both customers and retailers. Thanks to the attractive prizes on offer, Herlitz’s wide range of products will be a customer magnet on retailers’ shelves for the whole year. The eye-catching designs of the NR.1-DEAL display will inform customers at the point-of-sale about the promotional campaign and entice the target group to buy on impulse. Herlitz will also support the NR.1-DEAL promotion with a high-profile communications package featuring advertisements with prominent eye-catchers, targeted online marketing and PR.

*Further information and conditions of participation are available at www.number1deal.eu. Participation is limited to those over 18 years of age; only one myphotobook voucher can be redeemed per customer. The contest closing date is 31/12/2011; myphotobook vouchers can be redeemed until 30/6/2013. Differing voucher values: Switzerland 15 CHF, Norway 93 NOK, UK 10 GBP, Denmark 100 DKK, Sweden 100 SEK. It is not possible to redeem myphotobook vouchers for cash, and any residual value lapses. Sell-on is prohibited. Judicial review is precluded. Campaign area is D, A, CH, UK, B, NL, L, I, F, E, P, N, S, DK. Campaign duration: 01/11/2011- 31/12/2012.