Starting February 2009, Herlitz is bringing the new innovative my.pen fountain pen to the market. The stylish design with its six trendy colour combinations and unique functionality make my.pen a 'must have' for the school year. The fountain pen is going to be the star in boring lessons and is the tool to create the craziest works of 'scribble art'.

The new Herlitz my.pen is now causing a design revolution in pupils pencil cases. The fountain pen comes in a stylish form and six trendy colours. Whether cool white, bright pink, neon green, deep blue or trendy black combinations, there is a colour for every teenager.

The my.pen with its sleek, dynamic shaft and ergonomic grip fits well in the hand. The unique ink system and high quality iridium fountain pen guarantee excellence. No fountain pen writes as quickly and reliably as the my.pen. There is no scratching, no blots, no drying or leakage when writing. The my.pen satisfies left or right handed teens alike.

The my.pen is not just the ideal companion for school, but is also a great cure for boredom. There is nothing like a quick funny sketch of the teacher, cute little animals, clusters of sweet little hearts and flowers or dangerous monsters from distant galaxies. Scribble artwork of all kinds adorn the pupils school material.

The my.pen makes possible and proves that such masterpieces can come from a fountain pen. After a dictation the cool scribbler advances easily to an artwork star. The my.pen "clique" also tempts students into their own self creativity. College blocks, note pads, homework planners, pencil cases, ink cartridges and blotters are full of 'far out' scribbling. The white space next to small monsters, calling deer, skull and cross bones, or funny fantasy characters of the product line offer open space for your own creations.

The my.pen is the 'must-have' for the school year 2009. The suggested retail price is 9.99 Euros and is available in stores beginning in February.